History of Hauora Maori Trends and Paradigms

History of Hauora Maori Trends and Paradigms Student Name: YI LI Student ID: 12010316 Assessment Task 1 – Plan and Research of Hauora Maà ¶ri Trends and Paradigms from 1919 to the present day a) Introduction The research is investigated the trend of Maà ¶ri health which included the paradigms of cancer, obesity and diabetes in from 1919 to the present day. Maà ¶ri had the higher risk of suffering from these health diseases than non-Maà ¶ri population in Te Tai Tkerau (Northland). There is variety factors would affect these health issues, including cultural and historical socio-economic status, geographical place of residence, ethnic identity. According to Maà ¶ri concept, Hauora is a Maà ¶ri philosophy of health and well-bing unique to New Zealand, which include four accept: Physical Wellbeing, Mental and Emotional wellbeing, Social Wellbeing and Spiritual wellbeing. The purpose of the research was to identify the traditional approaches to Hauora, the issues of access to primary and secondary health service. To analysis the health service system in recent years of Te Tai Tkerrau area. b) Methodology Results of interview with local iwi, hapu and whanau The interview was holding on 1st October 2013 which included 10 Maà ¶ri who is suffering breast cancer, diabetes and obesity. Before the interview, the researcher was calling to explain the research and the purpose of the interview, communicating the plan and related details for the interview and other whanau members. A powhire was present. Then whaikorero was followed the karanga. A waiata was sung after each whaikorero by the group of the orator represents. Koha were exchanged between researcher and leader. Then was hongi and shared hakari. Notes were taken during the interview. Ethical and cultural considerations within a Hauora context Researcher understands the importance determining and meeting cultural requirements, relevant legislation, and ethical practice. Request the permission of the leader and future support. An appointment was made before the interview. Mihi and pepeha were performed. Private information of the participants was kept confidentiality, their name, pictures, and interview notes and so on. Available recourses Had interview with Whanau leader and members Marae visit Social Work Maà ¶ri tutor guidance Access to Northland District Health Board website Data collection Online research Online research is a major variety of literature for the study of research methods. The researcher research the main cause of cancer, diabetes, and obesity. As well as analysis the manifestations of three diseases. Statistical analysis Statistical analysis is for data collection, collation summary. To identify the Hauora Maà ¶ri trends of the three different diseases. The data for this is from the New Zealand Health Survey, conducted for the Ministry of Health. The paradigm is draw up to show compare the data between Maà ¶ri, Pacific and Non-Maà ¶ri and Non-Pacific who were living Te Tai Tokerau (Northland), during the 1980 to present day. Document analysis Document analysis mainly refers to the collection, identification, organize the literature, and through literature research, scientific understanding of the facts forming method. Therefore, the student researched the literature to find information about traditional approaches to hauora and issues of access to primary and secondary health services. Interview with the Whanau leader The five questions were asked which related to their recent health service provider as below: Are you satisfied with the current health services? Do you have family doctor? Have you seen your provider within the past 12 months? Do you usually going to a Maà ¶ri primary health provider first when unwell or injured? What different of health service between now and before? Tikanga Students used critical skills they had learned from discourse analysis to engage with participants’ talk. Acknowledging Tikanga helped the researcher to know the appropriate tikanga for a situation in order to make participant feel comfortable during the Hui. In addition, questions were designed and translated from English language to te reo MÄ ori me ngÄ  tikanga. c) Methodology According with Research Ethics and Tikanga Maà ¶ri Compete a literature review Literature review was conducted by researching for Hauora MÄ ori trends in Northland region. The information included diabetes, obesity and cancer. Sourcing of information Hapu leaders, whanau members, the internet, Tutors, lectures, document Procedures for recording and analyzing information Recording and analyzing were performed by notes, and computer. Maintained the quality of information with regards to recording of Ethnicity Recorded the consultation and discussion in where they took place. Presenting findings Findings were reported with evidences. Power point is needed Research findings are presented in papar. Assessment Task 2 – Analyze Research Regarding Hauora Maà ¶ri Trends and Paradigms from 1919 to the Present Day Cancer The cells of Cancer (Cancer Rates-Wairarapa DHB, 2010) Main cause of Cancer: The body in environmental pollution, chemical pollution Cancer is the bodys normal cells in a multi-cause, multi-stage and multiple mutations caused by a class of diseases. Cancer is not the definitive genetic disease, but there is growing evidence that cancer does have a genetic predisposition, have some genetic relationship Manifestations of Cancer are: Tumor: malignant proliferation of cancer cells are formed in the surface by hand or deep touch. Pain: pain often prompts cancer has entered the middle and late. Ulcers: Some cancer cancerous tissue growth surface quickly, nutrient supply, the resulting tissue necrosis. Bleeding: cancer vascular invasion or rupture of small blood vessels in cancer tissue generated. Obstruction: rapid growth of cancerous tissue caused by obstruction. Diabetes Diabetes is a group is characterized by high blood sugar metabolic diseases. Hyperglycemia is due to the biological effects of insulin secretion or impaired, or both causes. Longstanding diabetes high blood sugar , leading to a variety of organizations , especially the eyes , kidneys , heart, blood vessels, nerves , chronic damage , dysfunction . Main cause of Diabetes: Genetic factors Type 1 or type 2 diabetes are obvious genetic heterogeneity. The presence of diabetes onset familial tendency, 1/4 to 1/2 patients had family history of diabetes. Environmental factors Eating too much, reduced physical activity due to type 2 diabetes, obesity is the most important environmental factors that have type 2 diabetes, genetic predisposition morbidity. Type 1 diabetes patients immune system abnormalities, in some viruses such as Coxsackie virus, rubella virus, parotid gland virus infection causes an autoimmune reaction that destroys insulin ÃŽ ² cells. Manifestations of Diabetes: polydipsia, polyuria, polyphagia and weight loss Fatigue, weakness, obesity. More common in type 2 diabetes. Obesity (Photograph: Steven Puetzer/Getty Images, 2009) Main cause of Obesity: Obesity is body fat, particularly triglycerides (triglycerides) as a result of excessive accumulation of a state. Usually because food intake too much or cause a change in metabolism excessive accumulation of body fat, resulting in excessive growth of body weight and cause human path physiological changes. According to the different causes of obesity, obesity and obesity can be divided into two major categories of secondary obesity. No clear cause obesity may be related to genetics, diet and exercise habits and other factors. Manifestations of Obesity: Mental performance: Obesity can lead to anxiety, depression, guilt, and so bad attitude, and even hostility to others. Physical performance: such difficulty moving, panting, muscle fatigue, joint pain and swelling and other symptoms. The performance complication: Different complications have their corresponding manifestations. Such as headache, dizziness, daytime sleepiness, difficulty concentrating, memory loss and other symptoms. Cancer For total population and Maà ¶ri, by cancerous person 1980-1999 December years in Northland For Maà ¶ri, pacific and Non-M Non-p, Age-sex standardized rates per 100,000, ages 25+ By cancer mortality, 1980-1999 December years in Northland and other island The above tables were draw up to show the trend of cancer and cancer mortality during the period in Northland. We can see from the first figure, cancer rates for Maà ¶ri are 16 per cent higher than non-Maà ¶ri at the beginning, and continue increase steadily. However both Maà ¶ri and non-Maà ¶ri cancer rates declined between1996 to 99. During the whole period, Maà ¶ri cancer rates always higher than non-Maà ¶ri group. In the second figure, the rate of cancer mortality of Maà ¶ri group is always higher than Pacific and non-M, non-P people, and increase gradually. Cancers were causing 29 per cent of deaths in New Zealand. And the Maà ¶ri with cancer have a higher risk of dying than non-Maà ¶ri. Northland had significantly higher cancer death rates than nationally. The reason of the change was unhealthy behaviors can increase the risk of developing cancers. Diabetes For total population and Maà ¶ri, by diabetic 1930-2010 December years in Northland The chart above is drawn up to show the trend between Maà ¶ri and non-Maà ¶ri diabetic during 1930 to 2010. It can be seen that Maà ¶ri are easier to suffer diabetes than non-Maà ¶ri, it has a significant increased from 1930 to 1970, however it begin to drop slowly since 1970, until 2010 it has dropped 15 per cent during ten years. The non-Maà ¶ri population has a significantly increase during 1950 to 1990, after that, it is get effective control in 2010. Even thought, Maà ¶ri population who suffer from diabetic is still higher than non-Maà ¶ri population. Obesity The data below was collected in Adult Nutrition Survey and New Zealand Health Survey. For obesity, age-sex standardized rates per 100,000 ages 1-74 years, 1980-99. The chart above is to show the increase of obesity of two different population compare with Maà ¶ri population from 1980 to 1999. The data was show that during 1980 to 1984 period, the Maà ¶ri and Pacific population are nearly the same, however, from 1985 to 1999, Maà ¶ri population rapidly in creased, especially from year 1985. The growth rate of other two population groups never catch up with Maà ¶ri groups. In traditional approaches to hauora from 1900 to 1940, government continued to subsidies doctors as native medical officers in Maà ¶ri districts, and to supply native school teachers with medicines for their pupils. More and more hospitals were built. They were only partially government-funded, and because of a perception that Maà ¶ri land-owners did not contribute their fair share of rates, there was a tendency for hospital administrators to resent having to admit Maà ¶ri patients. Although levels of immunity to new diseases had increased, and death rates were dropping, poor economic circumstances and unsatisfactory living conditions still made many Maà ¶ri susceptible to ill health. Traditional health practices were still very common in all Maà ¶ri areas. In some districts people were reluctant to participate in any modern health programme, particularly programme that were associated with the government. This was the case in Taranaki and the Waikato, following land confiscations after the 19th-century wars. In the Urewera, too, the prophet Rua KÄâ€Å"nana chose to work for health improvement independently of the government and the Maà ¶ri councils. And also Many Maà ¶ri were suspicious of hospitals, and found them unsympathetic to Maà ¶ri cultural practices and values. A move at this time to establish Maà ¶ri hospitals was unsuccessful. The issues access to primary and secondary health services: New Zealand settlement and the treaty of Waitangi The settlers’ introduction of firearms and new infectious diseases had a major impact on death rates among the Maà ¶ris. However, the historical and socioeconomic context in relation to Maà ¶ri mortality after the colonization of New Zealand, specifically Maà ¶ris’ loss of land, was also important noted that death from disease did not occur to the same extent among those indigenous peoples who kept their land (such as in Samoa and Tonga) as among those who did not, because disruption of their economic base, food supplies, and social networks was far less widespread. For Maà ¶ris, this disruption not only occurred via land confiscation made possible through acts of law but also extended to legislation in many other areas, including regulation of Maà ¶ri rights and discrimination against the use of Maà ¶ri language in schools, all of which have affected the health of Maà ¶ri people Maà ¶ri health status After reaching a low point of approximately 42000 in 1896, the Maà ¶ri population began to increase in subsequent years. Government-initiated public health services and Maà ¶ri-controlled health promotion programs, including the appointment of Maà ¶ri health inspectors to work within Maà ¶ri communities, contributed to this gradual recovery. Also, decreases in mortality were probably influenced by the introduction of a national health care scheme and social welfare system in 1938, along with improvements in treatment methods. Health disparities A number of different explanations have been suggested for the inequalities in health between Maà ¶ris and non-Maà ¶ris. One common suggestion is that these differences are due to genetic factors. However, about 85% of genetic variation occurs randomly and is not related to race or ethnicity. The striking time trends in Maà ¶ri mortality and morbidity during the 20th century demonstrate that environmental factors played the major role. Thus, although genetic factors may contribute to differences in health status between Maà ¶ris and non-Maà ¶ris in the case of certain specific conditions, they do not play a major role in population and public health terms. Socioeconomic Factors The first studies to assess the role of socioeconomic factors and health status differences between Maà ¶ris and non-Maà ¶ris investigated mortality in men aged 15 to 64 years. 21–23 The most recent of these analyses showed that Maà ¶ri men were more than twice as likely as non-Maà ¶ri men to die prematurely; also, mortality rates among Maà ¶ri men were significantly higher in each socioeconomic class grouping, and mortality differences among these men were greater within their own ethnic social class groups as well. Lifestyle factors It can be argued that lifestyle factors, such as smoking, represent one of the mechanisms by which socioeconomic factors affect health status. However they are interpreted, it is important to consider the extent to which differing lifestyles may account for differences in health status between Maà ¶ris and non-Maà ¶ris. Discrimination The role of discrimination and racism in harming health is not new but has received increasing attention over the past 20 years. The Maà ¶ri Asthma Review reported that conscious or unconscious attitudes of health workers contribute to reluctance by Maà ¶ris to seek medical care for their asthma until it is absolutely necessary. Another study reported barriers to accessing diabetes care among Maà ¶ris, including unsatisfactory previous encounters with professionals and experiences of disempowerment. Doctors have been shown to be less likely to advocate for preventive measures for Maà ¶ri patients than for non-Maà ¶ri patients, and Maà ¶ris may be less likely than non-Maà ¶ris to be referred for surgical care. The interview answer is now analysis as below: The above table was draw up to show the interview answers which related to their primary and secondary health service. Most of the interview were satisfied with the currently health service, they usually visit the GP once a year, and they usually going to a Maà ¶ri primary health provider first when they feel unwell as they are closest, especially, the Maà ¶ri GP is understand their culture. They will to spend more time discussing with patients, and offered special services that they need. They said the service is much cheaper than before. Assessment task 3 – Present Your Findings and Explain aPresent Day Health Priority for Maà ¶ri According to the analysis, the Health services and quality differences may raise inequalities in disease survival rates, but generally not the incidence. For example: The main exception is Cervical cancer, and to a lesser extent, colorectal cancer and breast cancer, wherein Screening can detect precancerous lesions, thus reducing cancer Incidence. For this reason, these diseases incidence of the differences between minority or different ethnic groups to a great extent, reflects the differences in social conditions and way of life, and can be used as a integral or marked differences. Therefore, in these disease incidences trend of inequality analysis can evaluate our success, to reduce social inequality and assist the development of health and broader social policy. This analysis also provides a planning tool, considering the future development and funding cancer services, to the trend of the past to predict the future trajectory. Trend about risk factors, can also be incorporated int o the forecasting model, to improve the accuracy of the prediction. Maà ¶ri health status is generally worse than that of non-Maà ¶ri where information is available. It validates the need to priorities Maà ¶ri health gain and development in order to reduce and eliminate health inequalities that currently exist. The developments of Maà ¶ri health research priorities need much funding to support and big investment of time in a wide range and strict cooperation in wider New Zealand community, policy makers and health workers (including health workers). The role of health researchers will be convenient. Reference: Hawke’s Bay District Health Board (2010), HBDHB Health Status Review: Diabetes http://www.google.co.nz/url?sa=trct=jq=esrc=sfrm=1source=webcd=3ved=0CD8QFjACurl=http%3A%2F%2Fwww.hawkesbay.health.nz%2Ffile%2Ffileid%2F36070ei=hk5WUu6xM4f2lAWXpYDACQusg=AFQjCNElsdtOGvhoBCBNQCx40rPvYNBnuwsig2=fik4IgIX4RHQc_TCl-FVyQ Ministry of Health (2013), National Cancer Programme: work plan 2013/14, http://www.health.govt.nz/publication/national-cancer-programme-work-plan-2013-14 Ministry of Health (2006), Mortality and Demographic. http://www.health.govt.nz/publication/mortality-and-demographic-data-2006 Ministry of Health (2010), Cancer: New registrations and deaths. http://www.health.govt.nz/publication/cancer-new-registrations-and-deaths-2010 National Ethnic Population Projections: 2006 (base) –2026 http://www.stats.govt.nz/searchresults.aspx?q=Maà ¶ri%20population%20project Health Needs Assessment Northland District Health Board For the Ministry of Health. (n.d.). center for public health research See more at: http://reffor.us/index.php#sthash.n8DdYfxD.dpuf Core Health (2013) Patient Rights, Retrieved: http://www.gorehealth.co.nz/rights-and-responsibilities/ Melanie Jordan (2008) Supporting Indiciduals with Autism Spectrum Disorders: Spectrum Disorders: Quality Employment Practices, Retrieved: http://www.communityinclusion.org/article.php?article_id=266 Appendices YI LI 12010316 1

Marketing Solution Essay

This paper will use a problem solving model to solve Classic Airline’s marketing problem. The company is suffering within the airline industry due to several factors, a couple being the massive increase of costs for fuel and labor. The resolution in conquering the airlines dilemma will be addressed in a comprehensive nine-step problem solving model. This model will include Defining the Problem, Gathering Facts, Feelings, and Opinion, Identifying the Real Problem, Generate Possible Solutions, Generate Possible Solutions, Evaluate Alternatives, Select Best Alternatives, Gain Approval and Support, Implement Decision and Evaluate Results. The factors of this difficulty in the marketing of this company will be identified, analyzed, followed by a robust decision on the strategy to resolve Classic Airlines’ crisis. Step One: The Problem There has been a reduction in employee morale (which is at an all time low), the increase in fuel and labor has contributed to the increase in expenses these factors have the airline in a tailspin within the industry. This is not all due to marketing the company can not be held accountable for the price of fuel nor can it take responsibility for the scrutiny on the airlines from the sectors of the economy outside of the airline industry. According to the American Marketing Association Board of Directors (2012), Marketing research is the function that links the consumer, customer, and public to the marketer through information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process (Definition of Marketing Research, sec. 2). The research in marketing is vital to Classic Airline’s ability to correct most of its problems it will not only bring loyal customers back but provide other opportunities for the airline to further stabilize itself within the airline industry. The key to the research required for the airline is to be as in depth as possible with the opinion of the public, it will also require the company to find the most cost effective resources for fuel and labor. The research shows that economic conditions have contributed to a reduction of ticket purchases however it is not the price of the ticket that has caused the decline. Step Two: Gathering the Facts, Feelings and Opinions The position in the airline industry of Classic Airlines is that it is the 5th largest airline in the world. The leader with the airlines comprises more than 375 jets that travel to 240 cities and run in excess of 2,300 flights a day (University of Phoenix, 2012). The company employs about 32,000 professionals to maintain its massive operation. This industry colossal earned over $10 million in profit on $8. 7 billion in ticket sales. In spite of the leader position in the business Classic Airlines is experiencing some negative changes recently. In the last year, the Classic Reward Program saw a 19% decline in the number of members and the current members purchased 21% less flights (University of Phoenix, 2012). The feelings of the employees are based on the public’s opinion of the airline industry which has caused them to have doubts about their line of work and the stability of the business. The Labor Union is the focal point in gathering the feelings of the employees, which are the airline greatest assets. Classic Airlines can increase moral by addressing the employees’ labor contracts to show their staff that they are appreciated. During the Shareholders meeting the company officials can hear the opinions of the group of people that do not control the everyday operation of the company but provide vital capital to the airline. In many ways the opinion of the Shareholders are a direct reflection of the publics’ view of the industry and the company. Shareholders are the owners of a business and are the ultimate decision-makers on the direction of a company. While the management of a company has the day-to-day decision-making power, shareholders guide the strategy, financing and selection of management of the firm. In many cases, shareholders are the management of the firm (Azcentral. com 2013). The opinion of the upper management via the CEO, Amanda Miller, and CFO, Catherine Simpson, are strictly addressing the problem through looking at the numbers and trying to make adjustments accordingly. This is of the opposite opinion on the CMO, Kevin Boyle, who feels that marketing will regain the trust of the general public, the employees and the shareholders to increase confidence in the airline. The conflict for Classic Airlines lies in whether or not the vastly different opinions on how to provide a olution to the company can be merged or selectively decided upon. Step Three: Identify the Real Problem The facts have been gathered and it has previously been stated that the confidence in the industry has not been the same across the board. This is due to events that have nothing to do directly with the 5th largest airline in the world, Classic Airlines, or any other company in the business. The othe r side effect of the catastrophe of September 11th caused the economy to shift in a downward motion which triggered prices to rise. The effects of the economy and the disaster have caused a serious predicament in the increase in expenses for materials, fuel, labor, costs of goods and services, and labor which also reduced customer confidence. The Classic Rewards Program is suffering losses every year and the frequent flier association has suffered a loss of around 20% of its members (University of Phoenix, 2012). The feelings of the employees are likewise a reflection of the lack of confidence the general public feels towards the industry and Classic Airlines is not developing confidence by refusing to address its labor issues to stabilize their employees. The Shareholders are also not confident in the company not because it was not preserving its market share or position in the industry however the external factors caused them to be a bit more cautious in investing their money. The final real problem is the polarization in upper management which has to be resolved immediately to not only reflect a positive direction for shareholders but that will result in a solution that sets Classic Airlines apart from its competition. Another real problem for example, is the data system the company uses which is the Customer Relationship Management system (CRM) that has not been utilized properly and in doing so has allowed the company to not actualize what is causing their customer’s dissatisfaction. In correlation to the opinion of the CMO, Kevin Boyle, in addressing the needs of the customer could provide profitability and the ability to give their customers what they are lacking. The upper management should not look at this time as a number crunching session nor should it drift away in contentment. Conversely Classic Airline should take this opportunity to explore new ideas and options that will solidify the fact that they are one of the industry leaders for a reason. If all these real problems are address correctly the company will maintain or even increase its place in the airline industry. Step Four: Generate Possible Solutions There are several possibilities that will affect the profitability of the airline. They can merge with another airline or downsize the company by separating the domestic and international businesses with the possibility of selling off the lower producing divisions. Sell the less used planes and equipment to generate immediate income for the company to use in other areas. The shareholders can deem the Upper Management as underachieving and begin to replace them with what they would consider more qualified candidates, in hopes of getting into the correct position within the airline industry. Classic Airlines can concentrate its focus on the employees and customers to increase their confidence. The company could look at the financial picture of the company and make adjustments to make the streamline the firm. Selling off the plane and equipment may be risky because of the lack of customer confidence. Classic could also look to expand globally to gain a larger market share in the foreign market. The shareholder removing the Upper Management would be too time consuming and too much of a chance if in fact the replacement can not improve the missteps of the original managers. Concentrating on the employees and costumers may be the cornerstone of success for the company because the employees are already familiar with their duties and the customers were loyal in the past. This simply means that the pieces are already in place to stabilize the company but the strategies must be implemented. Step Five: Evaluate Alternatives Downsizing is almost like throwing in the towel for the 5th largest airline in the world and it probably would not be cost effective with the climate in the airline industry. Merging with another company within reason may help to increase the overall scope of the company if the opportunity to maintain market share was present. The company could streamline its resources and utilize every tool that is accessible to them in order to run a more efficient organization. Global expansion could bring in more revenue with a slight transference in the amount of flights from low producing locations. Step Six: Best Alternatives The solution to this vast problem within Classic Airlines starts with Upper Management. The management team needs to get on the same page, committed to gearing the company in a positive direction and being open minded then good things will follow for the company. The first problem to be addressed begins with the most valuable asset of any company, the employees. The CEO and CFO need to hold a meeting with the CMO to get an idea of why the employee moral is so low and what issues they have with the Labor Union. In doing so, they can form a strategy to allow the opinions of the employees to be heard but having themselves prepared to meet their employees’ demands and needs within reason. The next step in providing a possible solution is to gather as much data on the customers as possible to get them back to flying with Classic. The Customer Relationship Management system (CRM) needs to have a direct Administrator that is specifically in charge of gathering data about the customers. This information plays a major role in exploring the customer’s needs and wants. The administrator will provide the information to Upper Management so they will be informed of why they are loosing business yearly. Once the information is collected and documented management can strategize on meeting the customer’s needs. The airline may have to give away a few trips, coupons, provide better seating or more beer on longer flights, nonetheless if the company provides what the customer demands it will surely gain the business that it has lost and probably more than anticipated. Classic Airlines would not exist without its customers or its employees, therefore these problems should be address immediately. According to new research from the University of Missouri (MU), CEOs who pay attention to employees’ job satisfaction are able to boost both customer satisfaction and increase the number of customers who intend to do repeat business with the company (www. usinessnewsdaily. com 2013). The next problem can be solved by executing the previous solutions which will gain confidence in the marketplace and peak the interest of potential investors to start looking into Classic Airlines once again. Upper Management needs to hold a Shareholders meeting to address the changes that were identified in the two previous solutions and what that has provided for the company’s revenue potential. Hold the meeting will show the investors that they are up for the task as Upper Management and provide the investors with the confidence that hey desperately needed in the airline. The CMO, Keith Boyle has a former colleague, Osef Wymann, Marketing Executive of Skyway Airlines in Switzerland that can expand the business globally (University of Phoenix 2012). This opportunity can increase the European scope of the company and allow for growth in that arena. Implementing these solutions could increase the total profitability of Classic Airlines and curtail the financial difficulties that the company is currently confronting. Step Seven: Gain Approval and Support The solutions provided in the previous section would be presented to Upper Management, Employees and Shareholders alike. The company as a whole would be an open book and all opinions are addressed and heard throughout the process. It is the job of Upper Management to research and know the concerns of all contributors to the operation of the company. In any given situation everyone will not agree, however if the collect issues are addressed and met then the ideals, goals and expectations are set and should be fairly easy to implement. Step Eight: Implement Decision After Upper Management has gained the support of all of its contributors it is now time to implement the solutions. Weekly meetings will be held by all departments of the airline with all employees to reiterate what the goals of the company are moving forward. There will be monthly meetings with mid and upper management to discuss the results of the meetings and gather data on the success and the short comings. The CRM administrator should provide a daily report to the executives of Classic Airlines to insure customer satisfaction. The international venture with Skyway Airlines will be supervised by the CMO selecting a staff and monitoring the successes or failures. Eventually this will be removed as a responsibility of the CMO but because of the relationship he has with the executive of Skyway it would make sense for him to begin the business model. It is imperative that Upper Management address the labor Union and the shareholders to make sure their needs are being met on a quarterly basis. Step Nine: Evaluate Results In every facet of Classic Airlines there will be surveys, customer service inquiries, polling, advertisement offering a toll free customer service number, internet contact information for opinions on the customer’s experience. In every meeting room from the local employees’ weekly meeting to the quarterly shareholder gala there will be comment cards and surveys. This data will be collected and put into document form so that Upper Management will remain aware of there level of success. With all of these provisions in place Classic Airline is sure to overcome its current problems and fly above the competition.

What Does a Research Paper Assignment Entail

Are you writing your first big research paper? Are you a bit overwhelmed and intimidated? If so, you are not alone! But you dont have to be afraid. Once you understand the process and get a clear idea of the expectations, you will gain a sense of control and confidence. It might help to think of this assignment as an investigative news report. When a news reporter receives a tip about a controversial storyline, he or she visits the scene and begins asking questions and exploring the evidence. The reporter puts the pieces together to create a truthful story. This is much like the process youll carry out as you write a research paper. When a student does a thorough job on this type of assignment, he or she collects information about a specific issue or topic, analyzes the information, and presents all the collected information in a report. Why Do Students Dread These Assignments? A research paper is not merely a writing assignment; it is an action assignment that must be completed over time. There are many steps to carry out: Going to the libraryExploring a topicNarrowing your topicCollecting your researchDeveloping a thesisWriting a paperEditing the paperProofreading the paperWriting a bibliography or reference listFormatting the paper What Is a Thesis? The thesis is a central message that is summed up in a sentence. This thesis tells the purpose of the paper, whether it is answering a question or making a new point. The thesis statement usually goes at the end of the introductory paragraph. What Does a Thesis Statement Look Like? A thesis in a history paper might look like this: In Colonial Georgia, it was not poverty that caused citizens to abandon young settlements and flee to Charleston, but the insecurity that citizens felt from living so close to Spanish Florida. This is a bold statement that requires some proof. The student would need to provide quotes from early Georgia and other evidence to argue this thesis. What Does a Research Paper Look Like? Your finished paper might look like one long essay or it could look different — it could be divided into sections; this all depends on the type of study being conducted. A science paper will look different from a literature paper. Papers that are written for a science class will often involve reporting on an experiment a student has conducted or a problem the student has solved. For this reason, the paper might contain sections that are divided by headings and subheadings, like Abstract, Method, Materials, and more. In contrast, a literature paper is more likely to address a theory about a certain authors point of view or describe a comparison of two pieces of literature. This type of paper would more likely take the form of one long essay and contain a list of references on the last page. Your instructor will let you know which style of writing you should use. What Is a Style of Writing? There are very specific rules for writing and formatting papers, according to standards of research ethics and to the style of paper youre writing. One common style is the Modern Language Association (MLA) Style, which is used for literature and some social sciences. Another is American Psychological Association (APA) Style, and that style is used in the social and behavioral sciences.  Turabian Style is used for writing history papers, although high school teachers may require MLA for history assignments. Students may not encounter Turabian or APA style requirements until college. The Scientific Journal Style is often used for assignments in the natural sciences. You will find details about writing and formatting your paper in a style guide. The guide will give details like: How to format your title page (if you need a title page)Where to place the page numbersHow to cite your sourcesHow and when to use appendicesHow and when to use imagesHow to format the list of sources What Does It Mean to Cite Sources? When you conduct research, you find evidence in books, articles, web sites, and other sources, that you will use to support your thesis. Any time you use a bit of information that youve collected, you must make a visible indication of this in your paper. You will do this with an in-text citation or a footnote. The way that you cite your source will depend on the style of writing youre using, but the citation will contain some combination of the authors name, the title of the source, and a page number. Do You Always Need a Bibliography? On the last page of your paper, you will provide a list of all the sources you used in putting together your paper. This list can go by many names: it may be called a bibliography, reference list, works consulted list, or works cited list. Your instructor will tell you which style of writing you are to use for your research paper. You will find all the details you need in your style guide for putting all the right pieces in place.

Feldspar Distinctions, Characteristics Identification

Feldspars are a group of closely related minerals that together are the most abundant mineral in the Earths crust. A thorough knowledge of the feldspars is what separates geologists from the rest of us. How to Tell Feldspar Feldspars are hard minerals, all of them with a hardness of 6 on the Mohs scale. This lies between the hardness of a steel knife (5.5) and the hardness of quartz (7). In fact, feldspar is the standard for hardness 6 in the Mohs scale. Feldspars usually are white or nearly white, though they may be clear or light shades of orange or buff. They usually have a glassy luster. Feldspar is called a rock-forming mineral, very common, and usually makes up a large part of the rock. In sum, any glassy mineral thats slightly softer than quartz is very likely considered a feldspar. The main mineral that might be confused with feldspar is quartz. Besides hardness, the biggest difference is how the two minerals break. Quartz breaks in curvy and irregular shapes (conchoidal fracture). Feldspar, however, breaks readily along flat faces, a property called cleavage. As you turn a piece of rock in the light, quartz glitters and feldspar flashes. Other differences: quartz is usually clear and feldspar is usually cloudy. Quartz appears in crystals more commonly than feldspar, and the six-sided spears of quartz are very different from the generally blocky crystals of feldspar. What Kind of Feldspar? For general purposes, like picking granite for a countertop, it doesnt matter what type of feldspar is in a rock. For geological purposes, feldspars are quite important. For rockhounds without laboratories, its enough to be able to tell the two main types of feldspar, plagioclase (PLADGE-yo-clays) feldspar and alkali feldspar. The one thing about plagioclase thats usually different is that its broken faces—its cleavage planes—almost always have fine parallel lines across them. These striations are signs of crystal twinning. Each plagioclase grain, in reality, is typically a stack of thin crystals, each with its molecules arranged in opposite directions. Plagioclase has a color range from white to dark gray, and its typically translucent. Alkali feldspar (also called potassium feldspar or K-feldspar) has a color range from white to brick-red, and its typically opaque. Many rocks have both feldspars, like granite. Cases like that are helpful for learning to tell the feldspars apart. The differences can be subtle and confusing. Thats because the chemical formulas for the feldspars blend smoothly into each other. Feldspar Formulas and Structure What is common to all the feldspars is the same arrangement of atoms, a framework arrangement, and one basic chemical recipe, a silicate (silicon plus oxygen) recipe. Quartz is another framework silicate, consisting only of oxygen and silicon, but feldspar has various other metals partly replacing the silicon. The basic feldspar recipe is X(Al,Si)4O8, where X stands for Na, K, or Ca. The exact composition of the various feldspar minerals depends on what elements balance the oxygen, which has two bonds to fill (remember H2O?). Silicon makes four chemical bonds with oxygen; that is, its tetravalent. Aluminum makes three bonds (trivalent), calcium makes two (divalent) and sodium and potassium make one (monovalent). So the identity of X depends on how many bonds are needed to make up the total of 16. One Al leaves one bond for Na or K to fill. Two Als leaves two bonds for Ca to fill. So there are two different mixtures that are possible in the feldspars, a sodium-potassium series and a sodium-calcium series. The first is alkali feldspar and the second is plagioclase feldspar. Alkali Feldspar in Detail Alkali feldspar has the formula KAlSi3O8, potassium aluminosilicate. The formula actually is a blend ranging from all sodium (albite) to all potassium (microcline), but albite is also one endpoint in the plagioclase series so we classify it there. This mineral is often called potassium feldspar or K-feldspar because potassium always exceeds sodium in its formula. Potassium feldspar comes in three different crystal structures that depend on the temperature it formed at. Microcline is the stable form below about 400 C. Orthoclase and sanidine are stable above 500 C and 900 C, respectively. Outside the geological community, only dedicated mineral collectors can tell these apart. But a deep green variety of microcline called amazonite stands out in a pretty homogeneous field. The color is from the presence of lead. The high potassium content and high strength of K-feldspar make it the best mineral for potassium-argon dating. Alkali feldspar is a crucial ingredient in glass and pottery glazes. Microcline has a minor use as an abrasive mineral. Plagioclase in Detail Plagioclase ranges in composition from Na[AlSi3O8] to calcium Ca[Al2Si2O8], or sodium to calcium aluminosilicate. Pure Na[AlSi3O8] is albite, and pure Ca[Al2Si2O8] is anorthite. The plagioclase feldspars are named according to the following scheme, where the numbers are the percentage of calcium expressed as anorthite (An): Albite (An 0–10)Oligoclase (An 10–30)Andesine (An 30–50)Labradorite (An 50–70)Bytownite (An 70–90)Anorthite (An 90–100) The geologist distinguishes these under the microscope. One way is to determine the minerals density by putting crushed grains in immersion oils of different densities. (Albites specific gravity is 2.62, anorthites is 2.74, and the others fall in between.) The really precise way is to use thin sections to determine the optical properties along the different crystallographic axes. The amateur has a few clues. An iridescent play of light can result from optical interference inside some feldspars. In labradorite, it often has a dazzling blue hue called labradorescence. If you see that its a sure thing. Bytownite and anorthite are rather rare and unlikely to be seen. An unusual igneous rock consisting of only plagioclase is called anorthosite. A noteworthy occurrence is in New Yorks Adirondack Mountains; another one is the Moon.